Henkel

The assistance provided by BAMBÚ was instrumental in initiating operations at MIRAVIA by establishing the official store for three of our brands. They efficiently managed every aspect of the process, including inventory storage and seamless order fulfillment, ensuring timely delivery to our valued customers

Cristina Abadias
E-Commerce | Henkel Laundry & Home Care Henkel Ibérica

The challenge

Opening of multiple official stores on a new Marketplace

As a nascent marketplace in Spain, Henkel aimed to capitalize on the chance to establish connections with new customers, all while minimizing the allocation of substantial resources.

The solution

Internationalization with end-to-end (E2E) service by BAMBÚ

BAMBÚ launched the official stores of Henkel in Miravia (Schwarzkopf, Diadermine, and Gliss) and managed all online operations through a comprehensive service (digital marketing and launch activities, as well as all logistics operations).

Additionally, BAMBÚ received all of Henkel's products at their warehouse in Madrid to carry out the preparation and shipping of all Ecoalf customer orders in Miravia.

Next steps...

To consolidate sales and scale sales channels

Following the introduction and initial months of presence on Miravia's marketplace, BAMBÚ is devising a strategic blueprint aimed at facilitating Henkel's sales expansion, fostering customer retention within the Miravia platform, and utilizing inventory management to explore novel digital channels that yield supplementary revenue streams for Henkel.