Durex

BAMBÚ aided us in formulating a strategic approach to establish a prominent presence for Durex products on the Privalia marketplace, culminating in notable sales growth within a span of only one year.

Madalena Sedarras
AM Ecommerce Reckitt Health (Durex)

The challenge

To consolidate Durex sales

Notwithstanding our presence on Privalia for an extended duration, sales outside of promotional periods failed to exhibit growth, resulting in a persistently low and stagnant sales volume.

The solution

Strategic planning to increase sales on Privalia

BAMBÚ, defined a strategic plan together with Durex with the goal of implementing actions to improve the visibility of their products on the marketplace.

As a result of the implementation of this plan, the monthly sales volume has experienced a significant increase.

Next steps...

To consolidate sales

After achieving the increase in sales, the challenge now is to consolidate these figures and even increase them by opening new points of sale on other marketplaces.