Reckitt Hyho

BAMBÚ assisted us in conducting an in-depth analysis of the best-selling products and diligently worked towards enhancing their positioning to drive higher conversion rates and increase the average order value on Veepee and Privalia. This strategic effort yielded an impressive sales growth of over 75% within a single year.

Joan Mula
KAM Marketplaces & On demand Reckitt

The challenge

To consolidate the sales of Reckitt's brands

Despite having been operating on Veepee and Privalia for some time, engagement and sales had significantly declined compared to the beginning of our activity, mainly due to increased competition

The sales with extra discounts during Flash campaigns continued to perform well; however, sales outside of that promotional period were very low.

The solution

Strategic analysis to maximize sales

BAMBÚ analyzed together with Reckitt the products with the highest conversion rate and planned regular monthly actions to improve the positioning and visibility of these products on a recurring basis

Additionally, BAMBÚ helped Reckitt improve their business metrics, enabling them to make better decisions and conduct various tests to accelerate their growth

Next steps...

To consolidate sales

After achieving the increase in sales, the challenge now is to consolidate these figures and even increase them by opening new points of sale on other marketplaces.