Sabormex

We experienced a remarkable success in implementing a comprehensive Amazon sales strategy with the invaluable support of BAMBÚ. Their meticulous approach, deep understanding of Amazon's intricacies, and seamless execution have greatly contributed to our sales growth and brand visibility on the platform.

Jennifer Cotes,
CCO Sabormex

The challenge

Food regulations

Selling food online on Amazon at a European level presents significant logistical challenges (Amazon Pan-European program, heavy weights, and product expiration dates) that increased product costs and difficulted a good online performance.

The solution

Opening up new European markets

BAMBÚ helped us to understand the importance of shipping directly to each international market, and select those markets that are more profitable for us (Spain, France, Italy, Germany). That way we were able to control the logistics much better. Additionally, Amazon has been helpful to improve international brand awareness. Indeed, we have been contacted by distributors interested in representing our brand.

Next steps...

Consolidate sales in each new international market and make them grow.

Now we need to boost sales across the four channels through positioning strategies and the tools that BAMBÚ offers for digital business analysis. This will allow us to discover products that are not currently in our catalog but that we deem viable for selling.